Brand-building Creative Director and Content Strategist bringing content strategy, information architecture, and UX design together with advertising, marketing, and copywriting experience to produce business-aware, user-engaging, technology-savvy content.

copywriter, USP, campaign, IT, product launch

Copywriting and messaging for IT handheld product launch
logo, brand, logo development, creative director, rebrand

Logo development and branding for cloud computing company
Energy Services, Geophysical, Cloud, Big Data, E&P Software, Oil & Gas Software, Oilfield software

Cloud + Big Data for Halliburton geophysical E&P Software
corporate naming, naming, telecom, new company name

Corporate naming for VoIP telcom company
oil gas services IT cloud computing

Copywriting for energy asset management solution provider
tagline, messaging, branding

Marketing campaign and copywriting for industrial color measurement firm
agency creative, ACD, creative director, copywriter

Agency creative director and copywriter
copywriter, direct mail, IT marketing

Creative director and copywriter for direct marketing
brand messaging

Brand messaging for a newly merged IT venture
brand, rebrand, packaging, design, branding

Creative director for beer packaging rebrand
newsletter, email, copywriter, Houston texas copywriter

Newsletter creative director and copywriter for BMC Software
interactive, copywriting, script, flash, concept

Creative director and copywriter for HP server and storage
copywriter, creative director, storyboard, interative

Tradeshow animations for VMworld explaining cloud computing
billboard, outdooor, writing, copywriting, houston copywriter

Outdoor concepts and copywriting
identity, brand, logo, design, houston creative

Concept and copywriting for interactive business development piece
interactive, copywriting, IT copywriter, Houston interactive, IT marketing

Interactive copywriting for interactive web product demo
interactive, copywriting, integrated marketing, IT copywriter

How do you convince customers to pay for something that's free?
branding, advertising, Toyota, copywriter, houston copywriter

Creative direction and copywriting for BMC / Toyota partner piece
creative strategy, brand message, copywriter, campaign strategy

Copywriter for renewable energy campaign concepts
emailMarkAdamsCreative@markapolooaMark Adams LinkedIn
content director, content creative director, brand director, brand creative director
houston texas writer, houston texas copywriter, houston texas content, houston texas marketing, 77002, 77006
wireframing webpages for content strategy and user experience

Content Strategy to drive user experience and client business objectives
Avanade, Enterprise IT, Industry Insights, Though Leadership

Six key tech trends shaping enterprise IT organizations
IT Logo Design Oilfield Software

Brand identity developed for IT software company focused on oil & gas
logo, corporate identity, brand ID, visual identity

Logo and identity systems
advertising, copywriter, Enterprise IT, ad man, cloud computing, DRaaS, Disaster Recovery

Branding, advertising, and copywriting for the IT industry